How To Sell Orlando Real Estate In A Difficult Market
As far as markets go, Orlando real estate is doing better than most. According to Attorneys’ Title Insurance Fund, by far the leader in Florida, Orlando remains an attractive market due the many diverse growth industries in the area. Orlando also continues to rank high as a desirable place to live. We’re #6 in the 2007 Harris poll of cities nationwide where people would most like to move to.
This means that if you’re a seller in Orlando, things could be worse. Sure, prices are down and the Orlando MLS has a lot of homes for sale, but Orlando has so much going for it that new buyers continue to be drawn to the area. This means that buyers have a good shot at a sale IF they play their cards right. Here are my recommendations on how you can improve your chances.
First, in tough times you need all the help you can get, which in this instance means a good agent who knows the neighborhood and has all the right connections. I cannot overemphasize the importance of working with a local broker who knows your property, has all the local listings, and is intimately familiar with the selling points (and pitfalls) of your area.
Second, work with a design consultant. Everyone think their home is perfect, but it takes the experienced eye of a professionally trained outsider to tell you how your home best be presented for sale. You’ll likely be asked to remove a lot of clutter, do a lot of cosmetic updates, and perhaps replace some fixtures and lighting to give the home a fresh, contemporary look. This can be taxing, especially if you’re asked to replace carpeting, windows or other costly items, but it’s worth it. Take my word for it.
Third, real estate sells by appealing to a buyer’s imagination, not by showing him or her how you lived in your home. So remove personal items such as personal photos, trophies, collections and all the other clutter that accumulates. The home should look clean, elegant and inviting. Let the buyer imagine what he or she will do with the home.
Fourth, vacate the premises when a realty firm is showing your property to a prospective buyer. Sure, it’s a bit inconvenient, but a buyer will really much rather look around than listen to a seller’s stories or (often ill-conceived) sales pitch. You are not part of their search, so leave the selling to the professionals. Whenever someone arrives for a showing, just say you’re on your way out, and then stay away until they are done.
Fifth, keep your home immaculate! That’s easier said than done when it takes weeks or months to sell, but it must be done. So immediately clean up after every meal, put all dishes away, almost have the beds made, and never leave a mess. Hey, you’ll probably get used to it and keeping a neat house will become second nature!
Sixth, be reasonable. Work with your broker, be cooperative, and do not hang on to unrealistic expectations. A good broker is on your side, and that is what you need in tough selling climates.
Follow these rules, and you’ll make out just fine in the fairly strong Orlando real estate market.
It’s easy to find a real estate agent. Just put a for sale sign in the yard and wait for the phone to ring. The question is, how do you find a GOOD real estate agent? You can start with newspaper.
Pick up the Saturday or Sunday paper – whichever day they have all the homes for sale in your area. You can also collect a few real estate guides to look through. Browse the listings to find properties similar to yours. If you are selling a cabin, you want to look for cabins for sale. If you are selling a lakefront mansion, look for those.
When you find similar properties, note the names and numbers of the agents that are selling them. The idea here is to find a real estate agent that has experience with your type of property. An agent that has all the million pound homes may not be the best to sell your mobile home, for example. You want agents that have sold or are selling several properties like yours.
What To Ask A Real Estate Agent
1. When you call the agents – and it’s best to call several – you want to verify that they do have experience selling properties like yours. Ask for examples.
2. Ask what they do to market a property. Any agent can place an ad and put your home in the multiple listings. Do they have existing leads – people looking for properties like yours? Do they let other agents know about your property?
3. Do they show their listings very often? Many agents just list real estate for sale and let others sell it for them. It’s more profitable for them, but not for you. If they are a good salesperson, you want them to be going through the house with potential buyers.
4. Do they do their own closings? Again, it may be better for them to delegate this part of the process, but it isn’t better for you. You want the same person to be there through the whole process. You want one person to call. Things go wrong all the time in real estate, so don’t complicate it further by having more people involved.
Most real estate agents will probably argue these points. That’s okay, but be aware that there are other things they won’t tell you too. For example, did you know that open houses are primarily a prospecting tool for real estate agents? In fact, new agents (not the listing agent) are often given the job of hosting your open house, so they can find buyers to work with. It isn’t expected that they will sell your house in the process.
Also understand that when you see ads for homes for sale, and they don’t have prices, it is a prospecting technique. When that buyer looking for a 100,000 home calls on your 300,000 home, the agent isn’t going to make him able to afford your home. The whole point was to get him to call so he could sell him ANY home. Meanwhile, other potential buyers for your home skipped over the ad – there are enough homes WITH prices to look at (insist that ads for your property have the price listed).
Trust your intuition when choosing an agent. If you don’t feel comfortable with an agent, it’s possible potential buyers won’t either. And ask the right questions. You don’t just want to find a real estate agent you like. You want to find the right agent for your property.